At Grupo ADM, we have taken the magic of the Three Wise Men to another level thanks to our Generative Artificial Intelligence. In collaboration with the program Andalucía Directo, we created an exciting video for the Cabalgata de los Reyes Magos special, blending tradition, innovation, and the wonder of Andalusian children.
The story we designed is as magical as it is unexpected: the Three Wise Men from the East have lost the letters from thousands of Andalusian children. Desperate to retrieve them, they turn to the show’s hosts, Paz and Modesto, for help. Together, they embark on an exciting adventure across Andalusia in search of the missing letters.
From the cobblestone streets of the pueblos blancos to the vibrant markets of major cities, the search not only showcases the diversity and richness of our region but also highlights the commitment to keeping the magic alive for children. The journey leads them to the historic center of Antequera, where Paz and Modesto finally hand over the letters to Their Majesties in a heartwarming and magical finale.
With this project, we have shown how technology can be a powerful tool for storytelling—creating emotions, forging connections, and celebrating our traditions.
Find out how the Three Wise Men and Andalucía Directo managed to save Christmas. Watch the AI-powered video now!
